4 SEO Practices
Understand the various SEO practices that you can implement to make your website rise in the SERPs
4 SEO Practices You Should Focus On
One of the most important factors in marketing your website is gaining organic rankings since it affects every aspect of your digital marketing, including paid Google and Bing ads. While most people talk about Organic Marketing, they do not always take the time to fully understand how to rank your website properly. The first step is understanding four factors. The first and most important of these factors by far is Relevancy. The second one is coding your website properly for Speed, Performance, Accessibility, Best Practices, and SEO through Lighthouse to measure the quality of the web pages. The third is on-page SEO and the fourth is off-page SEO.
1: Understanding Relevancy
Everything you add to your website needs to be relevant to the overall theme of your website. This means that all of the information you include on your website, such as content, images, H-tags, keywords, blog posts, links, reviews, etc. all need to be information that ties in with what your website is really about. It also means that everything you put on your website must be information that your users are looking for, find interesting, and want to engage with. Remember, search engines are in the business of serving the best and most relevant content to their users so that they will keep coming back to them. Give them what they’re looking for and you’ll be rewarded with higher rankings. Once your website has been deemed relevant by the search engines, new content you put up will enjoy a boost in the SERPs and improve your overall ROI (Return On Investment). In other words, create a user experience that you yourself would want to have when searching the web and it’ll pay off every time with higher rankings and happier users.
2: Why Update Your Code
Updating your code with improvements for Lighthouse and correcting errors in your HTML are a perfect way to improve your user experience and prevent some users' inability to use your website. Updates can include serving images in next-gen formats, avoiding chaining critical requests, adding Critical CSS, removing duplicate content, displaying elements of the page being hidden between devices through your responsive website designs, etc. Correcting coding issues such as these and following Lighthouse guidelines will dramatically improve your rankings in the SERPs (Search Engine Results Page).
3: Understanding On-page
On-page SEO or often called onpage optimization are the actions you take on your website to improve your webpages for ranking in the search engines. For example, if you want to improve the individual pages on your website, then creating unique and relevant content will give you a big boost. Another option is improving your image optimization with modern formats such as next-gen formats such as AVIF or WebP, creating relevant and proper length of your title tag and meta descriptions, adding structured data with well organized pages and inserting rich snippets are some examples.
4: Understanding Off-page
Off-page SEO or often called off-page optimization are the actions you take to improve your rankings with links coming back to your website. Sending your off-page SEO to relevant pages will improve your traffic greater than utilizing just the homepage like many programmers and website owners do. By utilizing off-page SEO you will improve your domain authority if you focus on high quality and relevant backlinks that you obtain from similar websites in your industry, build a strong social media marketing strategy, quality link building and well designed content with strong external linking. Other types of off-page SEO includes podcasting and video marketing your product or services.
Improving your SEO Step by Step
The following pages are the step by step processes from our experience from the past 23 years. The advice we give are suggestions for you to implement to help improve your website organically to receive free traffic and improve the cost of your paid ads and social media ads. While these suggestions are our based on our opinion from years of experience you should understand that this is only a small portion of SEO to help you rank but will improve your rankings very quickly This guide is intended to be followed in the exact order it has been laid out in since many of the steps require you to complete the updates from the previous step before moving on to the next step or your tests might be skewed. Please review each link we suggest to you before you use them as they can change over time. You are responsible to test each one before you use them on your website. If you run across any links that are inactive then there are typically many other services you can find on the internet to replace them if some become obsolete. If you are not sure which links are safe or best to use you can contact us directly at and we will be more than happy to assist you.
To better understand how to begin basic SEO for your website you can view Guides to SEO Marketing.